6 ideas to breath life into your mailing campaign
Even though Direct Mail is one of the most effective forms of Traditional advertising
The mail you send out doesn’t have to be traditional in nature By injecting your mail campaigns with exciting ideas and content will surprise your readers and magnify there responses.. It is vital to infuse life into your mailing campaign to excite customers into doing business with you.
Take a look at the seven innovative ideas and consider incorporating into your next direct mail campaign.
If Possible include a sample
Consumers love to receive free samples, whether it’s a shampoo sachet or a free
dish washer tablet , consider a free sample as part of your mail marketing strategy
to grab the consumers attention . Giving samples is a great way to keep your brand in the
mind of the customer.
Follow the 3-strike rule
From previous experience a few of our customers suggest sending three separate highly targeted
mail campaigns at weekly intervals to the same recipient, This way if the first letter is ignored
there is a 67% likelihood that at least one of the letters will be read. Remember that although all
three letters must be related they must also be self contained pieces each letter should make sense even if the others were not opened . Consider a follow up call to increase the chances of lead conversion.
Asking questions is a subtle way of grabbing the recipient’s attention in a manner that makes them
want to keep reading. Consider asking questions that raise awareness about a problem or issue and
then state conveniently how your business can help
Be Creative with Packaging
From ‘ Do Not Open ‘ on the mailer to crinkly packages that look extremely mysterious
Present your communications in a certain ways that will want the recipient to open your
Have Content Marketing Strategies
Once you have their attention with mysterious packing, hang on to their focus by employing
Content creation practices in to your direct mail strategy. Content marketing is as effective in the
Physical world as it is in the digital one
Use a Newsletter
Regularly sending out a newsletter via direct mail is a strong marketing strategy because it keeps
customers in the loop with your business Whether it be your latest product and offerings or an
exciting announcement. Newsletters are a way to humanize your brand and help customers
emotionally connect with your business.