6 Tips to Get Your Direct Mail Opened
Once you have sent your direct mail to the recipients there’s nothing else to do
But to cross fingers and hope your communication gets read.
Instead of just relying on luck, just invest some time on making your message more. Here are your 6 Tips to Get Your Direct Mail Opened.
Appealing to the recipient by making the most of your efforts and packaging.
Hand write the mailing address
Avoid your message looking mass-produced by handwriting the mailing address, it feels more personal even if the receiver knows it is marketing material. it will appeal to the recipient enough to get the communication opened.
There is no need to go over the top with an explosion of colours but by the
Same token you don’t want to be lost in in a sea of mail, you want to ensure that your
material stands out and is easily recognisable, people tend to be visual and with the right
amount of colour your message will be more appealing.
If you think that a recipient’s attention span is low, instead of just trying to build excitement
To your special proposition come straight to the point and open with it., this ensures the important
part of your proposition grabs the recipient’s attention gets your offer read even if they ignore
the rest of the letter.
Issue a Call to Action
Encourage the recipient to take action on receiving your communication, instead of having no
Message or a tired strap line like ‘Private & Confidential’, use phrases that encourage the
Recipient to take action by using strap lines such as ‘ Open Now for your Free sample’
Alternatively, ‘ immediate opening required’ this type of style of statement is more likely
to get your mail opened.
At the end of the day it is the recipient’s curiosity, which determines whether your mail gets opened. The more ways you can make it more appealing and a ‘ must open package ‘ make it friendly, personal and too important to be ignored and you will be able to ensure your sent mail is read.
Keep it simple and stay low -key
Whilst you may want to stand out from the crowd try and keep things simple. Remember
Most mail will be opened by other people rather than the intended recipient, if you mail looks
too much like advertising it may end up thrown in the bin unopened.
By implementing the above will not only boost your return on investment and will ensure
a more successful campaign.
For more ideas Contact Us